Chrome Colossus - General Motors and Its Times

by Ed Cray

Book Information

Category: Corvair and the Automotive Industry

Publisher: McGraw-Hill, 1980.

Description: A history of GM, from its successes through the 30's, 40's, and 50's to its decline in subsequent years.  There are a few chapters on the Corvair/Ralph Nader saga, including a few photos of the president of GM testifying before a Senate Committee.

Review / Comments: I am currently reading this book (9/2003), so the following is not a final review.

So far, I am enjoying this book immensely.  It is a compelling history of the General Motors corporation as told through an outsider's eyes.  I mention the fact that the author is an outsider for two reasons:

1. I also enjoyed J. Patrick Wright's On a Clear Day You Can See General Motors which, of course, is told through a pair of insider's eyes owned by John Z. DeLorean; and
    
2. Even though he's an outsider, I find it interesting that the author picked up on many of the key strengths that allowed GM to become the dominant company that it has become.  These strengths were described at length in the DeLorean book, although DeLorean did so to settle various "scores" he had with GM management.

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